The problem
A clinic with more than 25 years of experience needed a calm, trustworthy site that explains a sensitive treatment and turns readers into free-consultation bookings.
What I built
- 01
CMS blog with a type system
Framer CMS articles share one set of text styles, so every post reads consistently.
- 02
Trust signals up front
Experience, treatment count and FDA-approved badges appear right in the hero.
- 03
Booking-first navigation
A persistent “Book a free consult” action, plus pricing and FAQ pages.
How AI helped
Claude Code helped generate and QA the CMS text-style mapping across post layouts. I made the final typographic calls by eye.
AI sped up the build. I reviewed, tested and shipped every change myself.
Desktop & mobile
