The problem
Nuline Crates was becoming Arx Crates. The new site had to explain the name change without losing the trust built over three decades, and keep quote requests coming in.
What I built
- 01
Rebrand announcement bar
A dismissible site-wide banner that links to the story behind the change.
- 02
Quote-request path
The “Request a Quote” action is repeated in the nav, hero and service pages.
- 03
Solutions, products and process pages
A structured service catalogue built for both buyers and search engines.
How AI helped
Claude Code helped draft the page structure and the redirect map from the old brand. I checked every redirect and template by hand before launch.
AI sped up the build. I reviewed, tested and shipped every change myself.
Desktop & mobile
